[{"data":1,"prerenderedAt":609},["ShallowReactive",2],{"blog-en-attracting-customers-in-2025-the-winning-action-plan":3,"blog-trans-en-attracting-customers-in-2025-the-winning-action-plan":603},{"id":4,"title":5,"author":6,"body":7,"category":589,"date":590,"description":591,"extension":592,"featured":593,"image":594,"lang":595,"meta":596,"navigation":597,"path":598,"ref":599,"seo":600,"stem":601,"__hash__":602},"blog\u002Fblog\u002Fen\u002Fattracting-customers-in-2025-the-winning-action-plan.md","Attracting customers in 2025: the winning action plan","Clément Verhille",{"type":8,"value":9,"toc":541},"minimark",[10,14,23,28,33,46,49,53,64,68,82,86,93,97,101,104,115,122,126,134,138,149,152,156,164,168,172,183,186,190,201,205,213,216,220,231,234,238,242,253,257,268,272,280,284,291,295,299,310,315,319,330,333,337,348,352,363,370,374,378,392,396,407,411,419,422,426,434,437,441,445,462,466,477,481,492,495,499,516,520,523,530,535],[11,12,13],"p",{},"In a demanding local market, attracting customers is not a question of luck, but of method. This guide gives you a simple and measurable 90-day action plan for coaches, studios and small venues.",[11,15,16,17,22],{},"Throughout the steps, you will find ready-to-use examples, benchmarks and checklists. And if you want to centralize offers, planning, payments and messages, explore the EKKLO platform on ",[18,19,21],"a",{"href":20},"\u002F","EKKLO",".",[24,25,27],"h2",{"id":26},"_1-your-90-day-action-plan","1) Your 90-day action plan",[29,30,32],"h3",{"id":31},"_11-diagnose-your-starting-point","1.1 Diagnose your starting point",[34,35,36,40,43],"ul",{},[37,38,39],"li",{},"Capacity: how many slots can be sold per week? What is the current fill rate?",[37,41,42],{},"Offer: which packages sell best? What average basket?",[37,44,45],{},"Visibility: where do your leads come from (word of mouth, Google, Instagram, etc.)?",[11,47,48],{},"Objective: have a clear photo in 30 minutes to know where to act first.",[29,50,52],{"id":51},"_12-set-3-simple-objectives","1.2 Set 3 simple objectives",[34,54,55,58,61],{},[37,56,57],{},"Leads: +30% of trial requests in 90 days.",[37,59,60],{},"Conversion: 40% of trials convert into subscriptions.",[37,62,63],{},"Retention: 85% renewal at 3 months.",[29,65,67],{"id":66},"_13-realistic-weekly-schedule","1.3 Realistic weekly schedule",[34,69,70,73,76,79],{},[37,71,72],{},"2 hours of content (filming + simple editing).",[37,74,75],{},"1 hour local partnerships or micro-events.",[37,77,78],{},"1 hour follow-up\u002Ffollow-up with prospects.",[37,80,81],{},"30 min Google reviews + testimonials.",[29,83,85],{"id":84},"_14-tools-and-centralization","1.4 Tools and centralization",[34,87,88],{},[37,89,90,91],{},"Reservation + payment + messages in the same place to limit friction. With EKKLO, you create your offers, manage your schedule and collect online: ",[18,92,21],{"href":20},[24,94,96],{"id":95},"_2-clarify-your-offer-and-your-target-the-biggest-lever","2) Clarify your offer and your target (the biggest lever)",[29,98,100],{"id":99},"_21-a-clear-target-attracts-more-quickly","2.1 A clear target attracts more quickly",[11,102,103],{},"Rather than “everyone”, choose a specific niche. Examples:",[34,105,106,109,112],{},[37,107,108],{},"Resumption of sport for young mothers.",[37,110,111],{},"Loss of 5–10 kg for busy workers.",[37,113,114],{},"Competitive exam preparation (police, firefighter, etc.).",[11,116,117,118,22],{},"To help you choose, read this practical guide: ",[18,119,121],{"href":120},"\u002Fblog\u002Fhow-to-find-your-niche-when-you-re-a-sports-coach","Finding your niche when you are a sports coach",[29,123,125],{"id":124},"_22-formulate-a-concrete-promise","2.2 Formulate a concrete promise",[34,127,128,131],{},[37,129,130],{},"Bad: “Get in shape”.",[37,132,133],{},"Best: “–5 kg in 90 days, 3 sessions\u002Fweek, basic nutrition monitoring, guaranteed or 1 month free”.",[29,135,137],{"id":136},"_23-simple-and-readable-packages","2.3 Simple and readable packages",[34,139,140,143,146],{},[37,141,142],{},"Starter (4 sessions\u002Fmonth): €119.",[37,144,145],{},"Focus (8 sessions\u002Fmonth + message monitoring): €219.",[37,147,148],{},"Unlimited (group lessons + 1 personal session\u002Fweek): €299.",[11,150,151],{},"Advice: 3 offers max, a “flagship offer” highlighted.",[29,153,155],{"id":154},"_24-social-proofs-that-reassure","2.4 Social proofs that reassure",[34,157,158,161],{},[37,159,160],{},"Authentic Before\u002FAfter, video testimonials from 30–45 seconds.",[37,162,163],{},"Indicators: “87% of our members renew after 3 months.”",[24,165,167],{"id":166},"_3-local-visibility-that-converts-google-first","3) Local visibility that converts (Google first)",[29,169,171],{"id":170},"_31-google-business-profile-in-gold","3.1 Google Business Profile in gold",[34,173,174,177,180],{},[37,175,176],{},"Precise category + 10–15 real photos + exact schedules.",[37,178,179],{},"2 posts\u002Fweek (promo, schedule, testimonial).",[37,181,182],{},"5 new reviews\u002Fmonth, responses within 24 hours.",[11,184,185],{},"Benchmark: appear in the top 3 local on “sports coach + your city”.",[29,187,189],{"id":188},"_32-minimalist-but-effective-local-seo","3.2 Minimalist but effective local SEO",[34,191,192,195,198],{},[37,193,194],{},"Page “City + objective”: ex. “Weight loss coach in Lyon”.",[37,196,197],{},"Local FAQ: parking lots, transport access, changing rooms.",[37,199,200],{},"\"Free framed trial\" button visible above the fold.",[29,202,204],{"id":203},"_33-win-win-neighborhood-partnerships","3.3 Win-win neighborhood partnerships",[34,206,207,210],{},[37,208,209],{},"Healthy bakery, physiotherapist, health club race.",[37,211,212],{},"Visibility exchange + cross-benefits (reduction, private trial).",[11,214,215],{},"Tip: offer a monthly “discovery course” dedicated to the partner's customers.",[29,217,219],{"id":218},"_34-recurring-micro-events","3.4 Recurring micro-events",[34,221,222,225,228],{},[37,223,224],{},"Open days on the 1st Saturday of the month.",[37,226,227],{},"21-day “back to school” challenge or “before summer”.",[37,229,230],{},"Charity collection + free outdoor course.",[11,232,233],{},"Objective: 10 to 20 new prospects per event, contact sheets + follow-up SMS within 2 hours.",[24,235,237],{"id":236},"_4-social-networks-publish-less-convert-more","4) Social networks: publish less, convert more",[29,239,241],{"id":240},"_41-formats-that-work","4.1 Formats that work",[34,243,244,247,250],{},[37,245,246],{},"Before\u002FAfter, behind the scenes, mini movement tutorials.",[37,248,249],{},"Customer testimonials in front of the camera.",[37,251,252],{},"Stories: planning reminders + remaining places.",[29,254,256],{"id":255},"_42-cadence-3-2-1-simple-and-maintainable","4.2 Cadence 3-2-1 (simple and maintainable)",[34,258,259,262,265],{},[37,260,261],{},"3 Stories\u002Fweek (personal, behind the scenes, trial reminder).",[37,263,264],{},"2 Reels\u002Fweek (social proof, tutorial, micro-transformation).",[37,266,267],{},"1 post carousel\u002Fweek (advice + call-to-action reservation).",[29,269,271],{"id":270},"_43-visual-proof-and-clear-calls-to-action","4.3 Visual proof and clear calls to action",[34,273,274,277],{},[37,275,276],{},"« 3 places for Saturday's trial, book now",[37,278,279],{},"Direct link to the reservation page.",[29,281,283],{"id":282},"_44-relying-on-ai-to-save-time","4.4 Relying on AI to save time",[11,285,286,287,22],{},"To save creation time while remaining authentic, follow this step-by-step: ",[18,288,290],{"href":289},"\u002Fblog\u002Fhow-to-create-insta-or-tiktok-content-with-ai-when-you-re-a-sports-coach","Create Insta or TikTok content with AI",[24,292,294],{"id":293},"_5-a-simple-and-fluid-conversion-system","5) A simple and fluid conversion system",[29,296,298],{"id":297},"_51-a-reservation-page-without-friction","5.1 A reservation page without friction",[34,300,301,304,307],{},[37,302,303],{},"1 clear trial offer (symbolic price €5–15 for commitment).",[37,305,306],{},"Slots visible in real time.",[37,308,309],{},"Online payment + confirmation SMS.",[11,311,312,313],{},"With EKKLO, you create the trial offer, display the slots, collect and send reminders in the same place: ",[18,314,21],{"href":20},[29,316,318],{"id":317},"_52-discovery-interview-script-in-10-minutes","5.2 Discovery interview script in 10 minutes",[34,320,321,324,327],{},[37,322,323],{},"Objective: understand the need, validate the motivation, prescribe the offer.",[37,325,326],{},"Key questions: objective, deadline, blockages, history sport\u002Fhealth, availability.",[37,328,329],{},"Conclusion: reformulation + call for immediate registration.",[11,331,332],{},"Benchmark: 40% transformation after trial = very good.",[29,334,336],{"id":335},"_53-framed-trial-offer-that-sells","5.3 Framed trial offer that sells",[34,338,339,342,345],{},[37,340,341],{},"Personalized welcome + mini-assessment before session.",[37,343,344],{},"Souvenir photo (with agreement) + sending by message.",[37,346,347],{},"Quote in hand 10 minutes after the session.",[29,349,351],{"id":350},"_54-follow-up-and-follow-up-without-being-insistent","5.4 Follow-up and follow-up without being insistent",[34,353,354,357,360],{},[37,355,356],{},"D+1: personalized message “how do you feel? \".",[37,358,359],{},"D+3: proposal for a start-up slot.",[37,361,362],{},"D+7: final reminder + bonus (free session if registration within 48 hours).",[11,364,365,366,22],{},"Automate these steps to never forget a prospect: ",[18,367,369],{"href":368},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","Automate your business when you are a coach",[24,371,373],{"id":372},"_6-build-loyalty-and-transform-your-customers-into-ambassadors","6) Build loyalty and transform your customers into ambassadors",[29,375,377],{"id":376},"_61-onboarding-30-days","6.1 Onboarding 30 days",[34,379,380,383,386,389],{},[37,381,382],{},"Week 1: assessment + personalized plan + 1 motivational message.",[37,384,385],{},"Week 2: adjustment + 1 educational content.",[37,387,388],{},"Week 3: first mini-result shared (with agreement).",[37,390,391],{},"Week 4: progress report + 90-day objective.",[29,393,395],{"id":394},"_62-programs-and-experiences-that-remember","6.2 Programs and experiences that remember",[34,397,398,401,404],{},[37,399,400],{},"6–12 week course with clear milestones.",[37,402,403],{},"Progress tables visible in the app.",[37,405,406],{},"Small thematic groups (beginners, mobility, strength, etc.).",[29,408,410],{"id":409},"_63-measure-satisfaction-and-collect-reviews","6.3 Measure satisfaction and collect reviews",[34,412,413,416],{},[37,414,415],{},"Quick monthly NPS (1 question + free comment).",[37,417,418],{},"Respond to each review, thank and share.",[11,420,421],{},"Objective: 4.7\u002F5 on Google and 1 review\u002Fweek minimum.",[29,423,425],{"id":424},"_64-sponsorship-which-cartonne","6.4 Sponsorship which cartonne",[34,427,428,431],{},[37,429,430],{},"Double reward: sponsor and godchild win (ex: –20 € each).",[37,432,433],{},"In-room poster + pinned post + simple script to request sponsorship.",[11,435,436],{},"Benchmark: aim for 15–25% of your new registrations via sponsorship.",[24,438,440],{"id":439},"_7-drive-by-the-numbers-and-decide-quickly","7) Drive by the numbers (and decide quickly)",[29,442,444],{"id":443},"_71-the-5-kpis-to-follow-every-week","7.1 The 5 KPIs to follow every week",[34,446,447,450,453,456,459],{},[37,448,449],{},"Leads: number of trials reserved.",[37,451,452],{},"No-show: absence rate during the trial.",[37,454,455],{},"Conversion: trial → subscription.",[37,457,458],{},"3 month retention.",[37,460,461],{},"Value per customer (average turnover over 90 days).",[29,463,465],{"id":464},"_72-simple-tables-useful-decisions","7.2 Simple tables, useful decisions",[34,467,468,471,474],{},[37,469,470],{},"If no-show > 20%: add SMS reminders + symbolic payment.",[37,472,473],{},"If conversion \u003C 30%: review script + trial offer + social proof.",[37,475,476],{},"If retention \u003C 80%: improve onboarding + 30-day follow-up.",[29,478,480],{"id":479},"_73-ab-tests-with-rapid-impact","7.3 A\u002FB tests with rapid impact",[34,482,483,486,489],{},[37,484,485],{},"Test page title.",[37,487,488],{},"Trial price (0, 9, 15 €).",[37,490,491],{},"Flagship offer: 8 sessions vs unlimited.",[11,493,494],{},"Decide in 14 days based on at least 30 trials.",[24,496,498],{"id":497},"to-remember","To remember",[34,500,501,504,507,510,513],{},[37,502,503],{},"A clear niche accelerates acquisition and facilitates word-of-mouth.",[37,505,506],{},"Google (reviews + updated sheet) remains the first local lever.",[37,508,509],{},"A supervised trial offer + simple follow-ups = more than conversions.",[37,511,512],{},"Measure 5 KPIs, test 1 thing at a time, every 2 weeks.",[37,514,515],{},"Centralize offers, planning, payments and messages to save time.",[24,517,519],{"id":518},"conclusion-take-action-this-week","Conclusion: take action this week",[11,521,522],{},"Choose 1 target, 1 trial offer, 1 reservation page, and 1 micro-event. Schedule your reminders and reminders. In 90 days, you can actually attract clients in a predictable way.",[11,524,525,526,22],{},"For a guided start, see: ",[18,527,529],{"href":528},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","Getting your first 3 clients when you start",[11,531,532,533],{},"And if you want to simplify booking, scheduling, progress tracking, payments and messages all in one place, discover EKKLO: ",[18,534,21],{"href":20},[11,536,537,538,540],{},"Need a hand structuring your offers and tracking your metrics? Get started today at ",[18,539,21],{"href":20}," and turn your ideas into listings.",{"title":542,"searchDepth":543,"depth":543,"links":544},"",2,[545,552,558,564,570,576,582,587,588],{"id":26,"depth":543,"text":27,"children":546},[547,549,550,551],{"id":31,"depth":548,"text":32},3,{"id":51,"depth":548,"text":52},{"id":66,"depth":548,"text":67},{"id":84,"depth":548,"text":85},{"id":95,"depth":543,"text":96,"children":553},[554,555,556,557],{"id":99,"depth":548,"text":100},{"id":124,"depth":548,"text":125},{"id":136,"depth":548,"text":137},{"id":154,"depth":548,"text":155},{"id":166,"depth":543,"text":167,"children":559},[560,561,562,563],{"id":170,"depth":548,"text":171},{"id":188,"depth":548,"text":189},{"id":203,"depth":548,"text":204},{"id":218,"depth":548,"text":219},{"id":236,"depth":543,"text":237,"children":565},[566,567,568,569],{"id":240,"depth":548,"text":241},{"id":255,"depth":548,"text":256},{"id":270,"depth":548,"text":271},{"id":282,"depth":548,"text":283},{"id":293,"depth":543,"text":294,"children":571},[572,573,574,575],{"id":297,"depth":548,"text":298},{"id":317,"depth":548,"text":318},{"id":335,"depth":548,"text":336},{"id":350,"depth":548,"text":351},{"id":372,"depth":543,"text":373,"children":577},[578,579,580,581],{"id":376,"depth":548,"text":377},{"id":394,"depth":548,"text":395},{"id":409,"depth":548,"text":410},{"id":424,"depth":548,"text":425},{"id":439,"depth":543,"text":440,"children":583},[584,585,586],{"id":443,"depth":548,"text":444},{"id":464,"depth":548,"text":465},{"id":479,"depth":548,"text":480},{"id":497,"depth":543,"text":498},{"id":518,"depth":543,"text":519},"tools","2026-01-08","A concrete guide to continuously attract customers: clear offer, local visibility, content, conversion, loyalty. 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